Qualifying to host a Pro- Elite Commercial Service Center makes Gresham Ford part of a unique group of Ford-recognized dealers nationwide
Gresham Ford celebrated the Grand Opening of their new Ford Pro Elite Commercial Service Center on Friday, October 24th in Gresham.
Gresham Ford is the only dealership in Oregon to have obtained the status to open a Ford Pro Elite Commercial Service Center. There are currently only 65 such centers in the United States.
Bess Wills and Bob Avila, co-owners of Gresham Ford, mingled with their guests at the event. The Ribbon Cutting Ceremony and Open House from 10am to 4pm saw a large crowd of over 400 well wishers from the community. Top executives from Ford attended to help celebrate this addition to Gresham Ford. Even a “special guest, Henry Ford,” played by actor Sean Lamb, appeared at the event. There were vendors with food, prizes, tours and speeches throughout the day at the celebration for this new facility that features 24+ new service bays designed to better serve their commercial clients. Gresham Ford even offered a grand prize of $1,000 towards tires at their Quick Lane.
‘They keep their word’
Mike Wiley, Publisher of Hoodview News, attended the event. He said, “Congratulations to Bess Wills and Gresham Ford. They have consistently lived up to their motto of, ‘The dealer with a heart.’ Bess and her team have done so much for so many people and organizations in the local community.

“Gresham Ford provides all the amenities of a larger dealership, but also that personal touch that is so valuable. Plus, they are one of the few remaining dealerships to be locally owned.
“I’m sure that Gresham Ford’s reputation for integrity is one of the reasons Ford chose them for this Pro Elite Commercial Service Center.” said Wiley.
Over a year in the making
Gresham Ford has looked forward to this opening for quite some time, having had a ground breaking ceremony for the new service center last July, 2024. This facility specializes in taking care of business customers that need their vehicles to do their jobs. Companies that have fleets of vehicles now have a place that caters to their business needs. Gresham Ford knows the importance of helping that business get it’s vehicles back on the road so they can service their clients. Fast and efficient, this new Ford Pro Elite Commercial Service Center will quickly have the commercial vehicles back on the job. In addition, Gresham Ford offers pick up and delivery for customers within a general service area. Another part of the team are the five Mobile Service Vans so customers can get repairs and maintenance done whenever and wherever needed. HVN